Last week's SIA trade show was off the hook. Shops told us they were refreshed by the fact we were bringing them different product, with a different message backed by different marketing. No toxic neon tall tees, just timeless looks with sophisticated details that got your back on the mountain without making you look like you just got back from an expedition when wearing around town. We even decorated the booth with some random organic cotton plants and used water bottles to remind people what our products are made of.
Also check the TRANSWORLD BUSINESS STORY they did while visiting us at the show.
We launched our new PERSPECTIVES marketing plan at this show playing video documentaries on the big screen and with photos and stories throughout the booth. Check the wood Surfboard Grain loaned us on display to compliment the video. Someone actually STOLE THE SURFBOARD the 3rd night of the show, total bummer so let us know if you hear about it so we can get it back.
Overall we came out of the show stoked on so many shops were happy to see us back in action and keeping things true to Planet Earth style.
Tags: outerwear, SIA show, winter 2010