Standing on grass at ISPO show

March 3rd, 2010

Anyone that has spent long days standing on cement floors breathing stuffy air at a tradeshow  would appreciate our booth at ISPO this year. ISPO is Europe's largest winter sports tradeshow and we brought the great out doors inside to wake ourselves and everyone else up. With exception of the banners, everything was built from the raw materials you'd find walking through the forest, including the real grass floor.

1 top

2 Detail III

3 Detail II

4 right view

Transworld Business Interview

February 12th, 2010

Transworld Business stopped by our booth during the SIA show to get the low down on our current and future products & plans.  CHECK THE STORY

transwrold PE SIA interview (home page)

Next Year's Product at the SIA Tradeshow

February 10th, 2010

Last week's SIA trade show was off the hook. Shops told us they were refreshed by the fact we were bringing them different product, with a different message backed by different marketing.  No toxic neon tall tees, just timeless looks with sophisticated details that got your back on the mountain without making you look like you just got back from an expedition when wearing around town. We even decorated the booth with some random organic cotton plants and used water bottles to remind people what our products are made of.

pe-sia

Also check the TRANSWORLD BUSINESS STORY they did while visiting us at the show.

We launched our new PERSPECTIVES marketing plan at this show playing video documentaries on the big screen and with photos and stories throughout the booth.  Check the wood  Surfboard Grain loaned us on display to compliment the video.   Someone actually STOLE THE SURFBOARD the 3rd night of the show, total bummer so let us know if you hear about it so we can get it back.

Overall we came out of the show stoked on so many shops were happy to see us back in action and keeping things true to Planet Earth style.

Grain Surfboards Video

November 19th, 2009

Mike LaVecchia combined his love of board sports with a passion for traditional wooden boat-building techniques to create works of art for riding waves. Brad Anderson joined as co-owner shortly after and, with the help of some friends, Grain has grown into a full-fledged surfboard manufacturer known for innovative techniques, classic designs and ground-breaking products.

A groundswell of interest that seems inspired by our total, earnest commitment to our mission and the beauty of natural, sustainable wood surfboards has propelled Grain to the forefront of a growing market.

DJ A Dog Video

November 18th, 2009

DJ A Dog is a staple in the Vermont music scene and go-to music guy for the biggest events in the skate & snowboard industry throughout the US.  His passion for skating has influenced his so much of his life and career no other sport could.

333 Skis Video

November 17th, 2009

333 Skis is founded, owner and operated by Micheal Lish. The mobile factory is built from 90% found and reclaimed material and can build a set of skis start to finish using only solar power. The manufacturing platform is unlike any other in the world.

Snowboarding the Coastline

November 12th, 2009

Snowboarder-Perspective-Shots

We were in the mountains of Dalvik, Iceland staying at the Bergmenn lodge. It always has perfect touring access in April and May, but this day the weather turned too snowy and windy to go up. So we drove along the coastline and found this small chute from the road that went down to the Atlantic ocean. We rode it and walked around on the rocks and could see small fishing boats far out in the big waves, trying to pick up nets.

- Gosta Fries, Photographer

www.bergmenn.com

Grain Surfboards Interview

November 12th, 2009

Mike LaVecchia and Brad Anderson are a couple of guys living on a farm on the coast of Maine who pride themselves on their woodwork. Unlike the typical furniture builders in the area, they’re building surfboards.

winter-sign

All photos by Nick LaVecchia

What drove you to start building wooden surfboards?
Mike: I knew a little about traditional boat building. Growing up snowboarding and skateboarding, I always knew that surfing was in my future. I think it was a combination of the things that I love which turned me on to wooden boards. So one summer a friend and I decided to build a board for fun. We built 1 or 2, trying different methods, After showing them around, some friends and family said they’d love to have me build them one. We never intended to build a business; we were just building stuff to ride.

How did it transition into a business?
Mike: N’East magazine did a little story about a couple guys in southern Maine building wooden surfboards. The Associated Press in Portland saw it, and ran their own story on us. About a week before the story came out, Clark Foam closed down and the whole industry was turned upside down wondering what was going to happen. So our story was picked up immediately by newspapers all around the world. We started getting emails from people all over the country and even military guys in Iraq and suddenly overnight we had 6 orders from people in Florida, Hawaii, and all over. Brad came in as co-owner and we were off.

1-grain-board-construction

Why wood instead of foam?
Brad: Well for thousands of years people were riding heavy solid wood surfboards so it’s nothing new. Around the 1920s this guy named Tom Blake started building wood boards hollow. So instead of weighing 200 lbs they weighed more like 90. They were made of plywood and were basically pointy boxes with square sides. Eventually new materials and technologies employing foam, fiberglass & polyester resins were discovered and that brought even lighter weights and infinite 3D shaping possibilities. We’re just bringing it back to the roots of where wood surfboard construction left off but using new techniques that can produce some of the most advanced shapes ever made. It’s great to close the circle.

What makes your boards different from other wood surfboards?
Mike: It’s got an internal wooden frame like a wooden boat which the board gets built around, kind of like a ribcage. The big difference is a milling process, we use only about a third of the wood used in other wood boards. Since we build up the blank around the frame, and don’t hollow out huge chunks of solid wood, what goes into the board stays in the board. Most unique is the way we build the rails hollow & lighter than any other wood board process.

boards-standing-up

Are there any environmental benefits to this construction?
Brad: It’s still unrealistic to achieve absolute sustainability but we’re far closer than traditional foam board building. First of all we use sustainable-yield local wood. Unlike foam, wood is naturally structural, so we only need one thin glass layer rather than the multiple layers required to give foam strength. That means we use less glass, which takes amazing amounts of energy to produce, and much less resin. The resin we use is also an epoxy instead of polyester so it doesn’t emit volatile greenhouse gases. We’re always experimenting with new potentially green epoxies & cloths. These materials cost a little more and may take a little more time to work with, but obviously it’s worth it to keep finding more ways to impact the ecology less.

Is the reduced environmental impact a good part of why people are buying your boards?
Brad: Look – there’s no avoiding the fact that everyone is going to have to think more about how we’re going to move forward without slamming the planet with everything we do. That means everyone needs to do things differently. This is just one way for surfers to get closer to doing the right thing. People buying our boards are making that choice.

2-surfers

Tell us about the actual business
Brad: We run this place on 100% flex time, as long as people get their work done, it’s all good. So we get people who are fully into what they’re doing. People just want to get involved; we’ve even got people that just donate their time to us. A new friend of ours came in last week and rebuilt the engine in our old truck. He just did it. People are just into what we’re doing.

What attracts people to get so involved?
Mike: Although we work really hard here pretty much seven days a week, in some ways it’s more of a club than it is a business. We don’t say, “Shit, we got to build 20 boards this week!”. The place is partly a hang out, where a group of friends happen to be doing work they want to do. We even offer classes here, where people come in for a week and go home with their own board.

sanding-boards

That’s sick! Anyone can just come in and make their own board?
Mike: Yeah and for locals, we also open the shop 2 days a week during winter, so people can just come in and use all our tools. We want to be part of a community that’s about more than just creating a business. That’s what it’s always been about. If you’re not enjoying it and getting something out of it on a personal level, I don’t really understand why you’d do it.

So why do you live in the North East? You’re as far from the So. Cal surfing epicenter as you can get.
Brad: Maine is where the wood grows! Seriously though, we’ve never even talked about moving west, Grain just fits into the lives we were already living here. And if our experience is any guide, the decisions that you make for the right reasons just seem to implicitly be good for you.

board-against-barn

What’s your plans for the future?
Brad: Most companies imagine themselves growing right now. We’re a company growing as it needs to. We’ve borrowed almost no money and just have a small line of credit. It’s like instead of going out and getting a mortgage, we’re building a house as we have money to buy the nails, the wood, the siding. It’s growing slowly, that’s an important part of our model’s crawl, walk, run methodology. We don’t follow the traditional model because we want to have fun doing this, and borrowing leads to pressure, and that kind of pressure bleeds the fun right out of everything.

Any last thoughts?
Mike: This little company is our life and we just want it to be as good as it can be. For us, good isn’t measured by “how big”. It’s measured by how fun it is to do and how much people want to be around it, by what level of quality goes out the door, and by our place in our environment and among our community of friends.

surfer-carrying-board-surfing

View more photos and info on their site GRAIN SURFBOARDS

This spring WIN A TRIP TO MAINE TO BUILD YOUR OWN WOODEN SURFBOARD!
And watch the Perspectives GRAIN VIDEO SERIES

Ski Town Legalizes Marijuana

November 11th, 2009

Seriously the ski town of Breckenridge Colorado just voted to legalize Marijuana as reported in the SUMMIT DAILY . If this is their latest scheme to boost season pass sales, they may be geniuses. The mystery inside this riddle however is the fact that even though it's now legal by state law to posses up to 1 ounce it's somehow still illegal under national law.  To add to this conundrum, the Breckenridge measure does not refer to marijuana use, only marijuana possession. So go ahead and feel free to carry an ounce of weed around with you, no problem mon. just don't inhale!

spicoli

Old Faithful

November 11th, 2009

AK-Perspective-Shots

Some friends from home joined me for a week during my one month stay in AK at SEABA. For years they’ve seen my photos of the skiing we’ve done and wanted to experience it. This day it was partly cloudy so we had low expectations of getting any skiing in at all. We headed over to Old Faithful, named because it always comes through with the good weather, today was one of those days.

-Will Wissman, Photographer

www.skiseaba.com